Paul Newman Wants to Stay Dead

In what may be a first, the late actor Paul Newman noted in his will that his executors should prevent any “virtual performance or reanimation of any performance by me by the use of any technique, technology or medium now in existence or which may be known or created in the future anywhere in the universe.”

Dead celebrities have popped up in several commercials over the past few years including a Diet Coke in which Elton John performed for Humphrey Bogart, James Cagney and Louis Armstrong, John Wayne shilling for Coors Light and, in perhaps the worst misuse of a dead celebrity, the Super Bowl ad featuring Fred Astaire dancing with a Dirt Devil Broom Vac and Ultra Hand Vac.

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